Recently, many online forums have been discussing the idea that "Taiwan's food delivery market has entered a plateau phase." This article will analyze the reasons behind this phenomenon.
Simply put, the so-called “plateau phase” refers to a point where the penetration rate of the food delivery market has reached a certain peak and the growth rate has begun to slow down. Prior to this, Taiwan’s food delivery market experienced a period of explosive growth, but that phase has now passed.
According to recent reports, data shows that user growth for both foodpanda and Uber Eats has slowed significantly. The focus of competition between the platforms has shifted from “acquiring new users” to “retaining existing users” and “increasing average order value.”
This shift has also had an impact on food delivery drivers, bringing both positive aspects and challenges.On the bright side,Once the market stabilizes, the subsidy war may cool off somewhat, but it won’t disappear entirely; platforms need to maintain a certain number of delivery riders, so it’s unlikely they’ll suddenly slash pay significantly.On the other hand, the challenge is...While the pie hasn’t gotten any bigger, the number of people wanting a piece of it hasn’t decreased. In other words, with the same number of orders and an increasing number of competitors, competition is naturally becoming fiercer.
Based on my own observations, quite a few of my colleagues have already chosen to leave the industry, while many newcomers have joined. The market is undergoing a shake-up, and the ones who stick around are those who can consistently find their place.